Nielsen released a report about social, I'm gonna share with you some excerpts:
Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon.
This report reveals insights such as:
- What's driving the continued growth of social media?
- How is consumer usage of social media evolving?
- How is social media impacting marketing?
- Who is using Pinterest?
Social Media is coming of age
(...)social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events, and brands that matter to them. Now years later, social media is still growing rapidly and has become an integral part of our daily lives. Today, social networking is truly a global phenomenon.
What's driving the continued growth of social media?
MobileMore people are using smartphones and tablets to access social media. The personal computer is still at the center of the social networking experience, but consumers are increasingly looking to other devices to connect on social media. (...)
Proliferation
New social media sites continue to emerge and catch on. The number of social media networks consumer can choose from has exploded, and too many sites to count are adding social features or integration.
How is consumer usage of social media evolving?
The global living room
SocialTv is on the rise. The skyrocketing adoption and use of social media among consumers is transforming TV-watching into a more immediate and shared experience. (...) ,consumers around the world used social media to engage with everyone from close friends to complete strangers, revolutionizing the television viewing experience.
Social care
Social care is transforming customer service. (...) In fact, one in three social media users say they prefer to use social media rather than the phone for customer service issues.
How is social media Impact marketing?
Social word-of-mouth
Social media enables consumers to generate and tap into the opinions of an exponentially larger universe. (...)
Hyper-informed consumers
Social media is transforming the way that consumers across the globe make purchase decisions. Consumers are using social media to learn about other consumers experiences, (...)
Opportunity for engament
Consumer attitudes toward advertising on social media are still evolving. Though roughly one-third of social media users find ads on social networking sites more annoying than other types of internet advertisements, research suggest that there are opportunities for marketers to engage with consumers via social media.
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