Oct 24, 2011

Burn: Never Extinguish

«Coca Cola has released “Never Extinguish”, a short film released as the latest element in a global campaign advertising Burn energy drink.
(...) . The four skateboarders do their thing in the Buenos Aires housing estate, daring to ride towards an approaching tornado of fire. The four-minute film now airing online, in cinemas, at skateboard events globally, and on burn-film.com. (...)

“This film is about evoking an emotion of skateboarding and the struggle to do want you really want to do in life. The tornado is a metaphor for life holding you back, instead of just keeping on doing what you want to do. So when Rune throws his skateboard into the tornado in the final shot, it’s a ‘fuck you’ to all the things that get in the way.”

Advertising Agency: Publicis, Italy
Production Company: Curious Film Sydney
Cast: Rune Glifberg, Dany Hamard, Hugo Maillard, Jonas Skroder
Director: Ash Bolland
Producer: Tara Riddell
Executive Producers: Tara RiddellPeter Grasse
DOP: Lachlan Milne
Music: Al Boorman
Editor: Daniel Lee
Production Designer: Sebastian Orgambide
Special Effects: NASA FX
Colourist: Scott Maclean
Visual Effects & Animation: Cutting Edge
Additional VFX & Concept Design: Umeric

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