Oct 15, 2011

Commercial Fiat 500 (Jennifer Lopez)

Classification: Creativity: 2;  Will to buy: 2,5; Empathy for the Brand: 2
Total: 2,2

One of the mistakes that some brands do is forgetting their tradition. With this commercial they kill the old Fiat 500 essence, by pimping the car with too much pink essence. OK I admit I am European with different tastes than the American, but one of the rules in building a brand is maintaining a coherent communication, if you don't do that the brand will most likely lost much of is essence, all because you have two faces an European and an American. 

Conclusion this is BULL!

The past:

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