Commercial Sony Two Worlds 3D Version

Classification: Creativity: 3,5 ; Will to buy(try):3 ; Empathy for the Brand: 2,1
Total:2,9

This is a example of a good idea ruined, the 3D vision in the commercial is awn full , the action narrative of the commercial is too simple and boring. Giving false expectations to the consumers is terrible thing to a brand image.

Nice idea but terrible executed, thats why this is BULL!