Oct 27, 2011

Heinz: Get Well Soup

Classification: Creativity: 4,3;  Will to buy (send): 4,1;  Empathy for the Brand: 4,2


Heinz goes social media viral in order to help you cure the flu.
For the month of October, english Heinz Facebook fans can buy a can of soup and personalise it with their friend's name or if can be creative and chose a new nickname to your sick friend.

Heinz will then print said name onto a can of either cream of tomato or chicken-flavoured soup and deliver it to the sickly recipient. The service -- which was devised by digital agency We Are Social -- costs £1.99 and can be bought through the brand's Facebook page.

Nice brand move by Heinz, the brand you count on when you're sick! 
Creating strong bonds with the consumers it's halfway to be a successful brand.

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