China is a marketing puzzle, there is still much to learn and discover about their consume habits.
Fortunally there is a blog with some usefull information about the chinese consumer.Starcom China Blog is his name.
And it is the place to go, if you need stats about the consumer habits in China, also take a peak at article released in AdAge Global "What Do Rural Chinese Want? Online Videos and Their Own Businesses".
It's more reliable than the information you get in a chinese fortune cookie at least.
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