Oct 17, 2011

Top Brands 2011 - BrandZ/Interbrand

Don't try, just be it.

A brand marketeer has to known is environment, and what better way to know the brand "habitat" by reading the best reports.
After reading it you will get a general idea about what's going on the brand world, and use it in your favor by predicting the next moves in the brand world - don't forget to go to the streets and observe what people are doing. You can use that knowledge to get there first than the competition (hard step), or you can find a "shortcut", do something completely disruptive - Think Differently and be disruptive. After all you have a brand to be different from the others - don't try to be original, BE ORIGINAL.     

"Each year as we value the world’s top 100 brands, a few emerge as clear standouts. Brands that have used creativity and innovation to enable us to do things we never thought possible, and cause us to feel a spark of excitement and joy. These brands have, very literally, changed the world." - Interbrand

click here to read

"The BrandZ Top 100 Most Valuable Global Brands isthe most comprehensive annual ranking of brand value.
Developed by Millward Brown Optimor, the ranking analyzes the world’s leading brands and the
economic and competitive dynamics that influence value fluctuations.
 (...)It’s the only ranking grounded in both quantitative consumer research and in-depth financial analysis." - BrandZ.

click here to read

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