Nov 15, 2011

Hans Brinker Budget Advertising

Hans Brinker Budget Hotel, is a example of a coherent communication: «The Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years. Boasting levels of comfort comparable to a minimum-security prison...». This line of communication of Hans Brinker Budget, a disruptive line, put them as one of the most famous Hostels in Amsterdam, if not the number one. 

And they now launched a new social media campaign:

Hans Brinker Budget Hotel Amsterdam asks you to advertise its luxurious, spacious, minimal designed rooms in a YouTube video. Just mention 'Hans Brinker Budget Hotel' and if your video hits a 1,000 views, you'll be rewarded with 10 euros.

Innovating keeping the line...

Agency: KesselsKramer

Brand Manual - Be Disruptive, By Differentiation , Thinking in the Positioning. All this in a coherent way. 

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