Hans Brinker Budget Hotel, is a example of a coherent communication: «The Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years. Boasting levels of comfort comparable to a minimum-security prison...». This line of communication of Hans Brinker Budget, a disruptive line, put them as one of the most famous Hostels in Amsterdam, if not the number one.
And they now launched a new social media campaign:
Hans Brinker Budget Hotel Amsterdam asks you to advertise its luxurious, spacious, minimal designed rooms in a YouTube video. Just mention 'Hans Brinker Budget Hotel' and if your video hits a 1,000 views, you'll be rewarded with 10 euros.
Innovating keeping the line...
Credits
Agency: KesselsKramer
Brand Manual - Be Disruptive, By Differentiation , Thinking in the Positioning. All this in a coherent way.
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