Jan 31, 2012

Super Bowl XLVI - Automakers brands ads (Honda, Hyundai, Toyota)

Classification: Creativity: 4;  Will to buy: 4;  Empathy for the Brand: 4
Total: 4

Toyota reinvents more than the Camry in this extended version of the blockbuster commercial that started it all. 

Agency: Saatchi & Saatchi LA,
Client: Toyota USA

Classification: Creativity: 3,8;  Will to buy: 3,6;  Empathy for the Brand: 3,7
Total: 3,7

At 348 horsepower, the Genesis Coupe gives new meaning to the phrase "Heart Pounding Power"

Classification: Creativity: 3,4;  Will to buy: 3,5;  Empathy for the Brand: 3,3
Total: 3,7

To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a big game commercial. We cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.

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