Feb 1, 2012

Super Bowl XLVI - Automakers brands ads II (Chevy, Acura, Lexus)

Chevy: Happy Grad

Classification: Creativity: 3,6;  Will to buy: 4;  Empathy for the Brand: 3,8
Total: 3,8

Chevrolet has released one of their Super Bowl Ads ‘Chevy Happy Grad‘, which is Chevrolet’s Route 66 winning entry created by Zack Borst.

Acura: Transactions

Classification: Creativity: 3,7;  Will to buy: 3,6;  Empathy for the Brand: 3,7
Total: 3,7

Jerry Seinfeld is so excited about the new Acura NSX that he will stop at nothing to acquire the very first one. Check out the extended version of Acura's big game commercial.

Lexus: The Beast

Lexus has unleashed "The Beast," the company's first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC.

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