Don't write your content as a robot, be human, authentic, connect with people.

Hello again fellow marketeers, today I would like to remember the importance of being authentic. 

Brian Solis wrote another great article about content marketing. While reading the article, Brian  remembered me that to connect with people you have to be authentic. If you are only looking to numbers, you will not make real connections with your customers. 

Are you being authentic?

Remember Robocop, one of the reasons people connected with Robocop was because of his human side, that's what you have to do to better engage with your customers. You need to be part machine (planning, measuring, controlling) and part man (relevant, authentic, unique). 

and that's it for today, have a nice day.