Getting persuasion skills
Why are we happy?
On our mistaken expectations
Nov 14, 2009
Commercial: Discovery Channel - The World Is Just Awesome
Commercial Classification: Creativity: 3 ; Will to watch: 4 ; Empathy for the brand: 4
Commercial: An "Intel Star" - Sponsors of Tomorrow
Commercial classification: Creativity: 4 ; Will to buy: 3,5 ; Empathy for the Brand: 4
Commercial: Liaison lingerie
Comercial Classification(1 to 5): Creativity: 3,5 ; Will to buy: 3,5 ; Empathy for the Brand: 3,5
Commercial: Darwin's Brave New World : Dangerous Ideas
Commercial classification: Creativity: 4 ; Will to Watch: 3,5 ; Empathy to the Brand: $
Bike Jump
Javelin
human electricity conductor
Bike Jump
Javelin
Nov 13, 2009
Commercial: Verizon - Island of Misfit Toys
Creativity: 3,5 ; Will to buy: 3,5 ; Empathy for the Brand: 3,5
Commercial: Johnny Walker Whisky : Mirror
Commercial Classification: Creativity: 3,5; Will to buy (drink): 3,5 ; Empathy for the Brand: 4
Toyota : Hybrid Synergy Drive - Better Together
Creativity: 4 ; Will to buy: 3 ; Empathy for the Brand: 3
Movember - Grow your mostauche
Creativity: 4 ; Will to buy (grow): 4,5 ; Empathy for the Brand (cause): 5
Nov 12, 2009
Brandchannel | Reebok Easy Tone Campaign Easy To Mock, Tone Deaf
Brandchannel | Reebok Easy Tone Campaign Easy To Mock, Tone Deaf
Brandchannel | New Toyota Flowers: Greenwashing Meets Joywashing At Prius Plant
Brandchannel | New Toyota Flowers: Greenwashing Meets Joywashing At Prius Plant
The new bet by Toyota to create differentiation in the consumers mind, and to fight the new competitors the electrics cars by strengthen the brand.
Nov 9, 2009
Meteor : Genie Movie
Creativity: 3 ; Will to buy: 2; Empathy for the Brand: 2
What more irritating commercial. It's like an annoying Meteor crashed in my head.
Nov 8, 2009
Nov 7, 2009
Bavaria: The Drop
Creativity: 4 ; Will to buy (drink): 3 ; Empathy for the brand: 2
You thrive for your dream, do impossible things to end your life in a dog mouth. Do you really want to put that image in peoples mind when we are facing a trust crisis. Now it's not the time for a "survival of the fittest" add.
Nov 6, 2009
Nov 4, 2009
Why_Companies_Sponsor.
IEG analysts identify the most common reasons companies use sponsorship.
© 2009 IEG
All Rights Reserved
Why_Companies_Sponsor.pdf (Objecto application/pdf)
Comedy Central : Butcher | images | scaryideas.com
Creativity: 4 ; Will to buy (watch): 4 ; Empathy for the Brand: 4
Comedy Central : Butcher | images | scaryideas.com
Comedy Central : Butcher | images | scaryideas.com
Volkswagen : Volkswagen Golf GTI bag | images | scaryideas.com
Creativity: 4 ; Will to buy: 3 ; Empathy for the brand: 3,5
Volkswagen : Volkswagen Golf GTI bag | images | scaryideas.com
Volkswagen : Volkswagen Golf GTI bag | images | scaryideas.com
Nov 3, 2009
Google now offers free GPS - How will Tom Tom and Garmin answers.
Creativity: 4 ; Will to buy: 5 ; Empathy for the brand: 4
Nov 2, 2009
Weetabix : Steeplechase
Creativity: 4 ; Will to buy: 3 ; Empathy for the brand: 3
Eat Weetabix and you will become a freak!!!!
Eat Weetabix and you will become a freak!!!!
Oct 31, 2009
Microsoft Shocked 'Family Guy' Humor Includes Incest, Holocaust Jokes
Company Pulls Out of Seth MacFarlane Deal After Discovering 'Content Not a Fit'
Oct 30, 2009
Oct 28, 2009
Oct 27, 2009
BC Dairy Foundation: Chair Pants
Creativity: 3,5 ; Will to buy (consume): 4 ; Empathy for the Brand: 4
Drink milk or you will have to stick a chair up yours...
Drink milk or you will have to stick a chair up yours...
Oct 25, 2009
Oct 24, 2009
Kickstarter
Kickstarter
Kickstarter is a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers...
Oct 23, 2009
Oct 21, 2009
Inspiration for a homeless campaign that me and a friends what to do.
Amnesty International : Amnesty's flame is in danger worldwide - Asia
information
Amnesty's flame is in danger worldwide.
Defend it. Buy a candle or make a donation.credits
Advertising Agency: Air Brussels Belgium Creative Directors: Gregory Ginterdaele, Marie-Laure Cliquennois Art Director: Marie-Laure Cliquennois Copywriter: Quentin Watelet Photographer: Marc Paeps and Stock images Retouching: Yelle@livingroom.be Published: October 2009
ChicagoNow.com : Arresting Tales blog
information
To create awareness of the ChicagoNow.com blog “Arresting Tales” (http://www.chicagonow.com/blogs/arresting-tales/) which is written by an actual Chicago police officer, zig dressed up 10 shackled “prisoners” in orange jumpsuits that read “Check out Arresting Tales at ChicagoNow.com.” Accompanied by a “cop,” they wandered up and down Chicago’s tony Michigan Avenue, to the delight (and sometimes concern) of passersby. Ironically, the “prisoners” were stopped by a real police officer, who, after ascertaining that they did not need a permit, informed them they were free to carry on. Curious onlookers inquired about the so-called delinquents roaming the city throughout the day, snapping photos and building buzz for Chicago’s largest blog network. credits
Advertising Agency: Zig, Chicago, USA Creative Director: Stephen Leps Art Director: Janay Blazejewski Copywriter: Natalie Taylor Strategist: Ryan Wilson Team Leader: Carlie NaftolinTnuva Cheese : Mini Bus Stop
information
The original layout was done in Hebrew, this layout is created to be shown here only. Credits
Advertising Agency: GITAM/BBDO, Israel
Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Igal Ezra
Copywriter: Oren Meir
Account managers: Elika Merhavi, Shaked Benari
Production And Maintenance: Push-Up
Published: October 2009
Oct 20, 2009
Two Rescue Food commercials
Creativity - 4 ; Will to buy (participate) - 3 Empathy for the Brand - 4
With Luxury On The Run, Mercedes Stresses Safety
Creativity - 4; Will to buy (drink) - 5; Empathy for the Brand - 5
If want a safe car, I buy a Volvo not a Mercedes. The brand positioning of Mercedes is: first – luxury; second – german (engineering) this are the markers that differentiates Mercedes from the other brands. Betting in security maybe an error because security is a characteristic that is implied in the german brand, after all luxury and most of all engineering are synonyms of security in the consumer minds at least in car brands. In Forbes Pictures: Safest Cars Of 2009 the is represented with Mercedes-Benz M-Class (Midsize SUV).
Jameson: Legend The Director's Cut
Creativity - 4; Will to buy (drink) - 5; Empathy for the Brand - 5
Ok I’m a Jameson drinker, because it’s one of the best whiskies, Famous Grouse is not bad either, with less than 12 years old, J&B, Grants and even William Lawson’s all become awful, or they screw up the formula in order to keep up with the increase of sales or my brain just told me not to like them because I don’t fancy popular whiskies brands except William Lawson’s I liked their commercials. So by now Jameson beats Famous Grouse, because they have a good whisky and their commercials are traditional, spirited they transmits you a feeling of proyd to be drinking an Irish whiskey who has an legendary hero.
Chapter 3: An Investigation Into the Myth of The Kraken
Creativity - 4; Will to buy - 3; Empathy for the Brand - 3,5
Chapter 2: The Inquiry into the Cloud of Darkness
Creativity - 4 ; Will to buy - 3,5; Empathy for the Brand - 4
Oct 19, 2009
Immaterials: the ghost in the field
"This video is about exploring the spatial qualities of RFID, visualised through an RFID probe, long exposure photography and animation. "
It features Timo Arnall of the Touch project and Jack Schulze of BERG.
It features Timo Arnall of the Touch project and Jack Schulze of BERG.
Immaterials: the ghost in the field from timo on Vimeo.
Bud Light Lime Can Confessions
In Portugal we say "comer na bilha". The ideia that I get after watching this add is: Who drinks Bud limon = Like to "eat in the can".
Oct 18, 2009
London Calling » Advertising in 2020 ? a sneak peek from Ogilvy and Acision
Predictions set the path to the future like Jules Verne or recently Minority Report, alas M.R. is cited in this essay, and had been the inspiration for many marketers. So if you predict something you are sending a vision of how the future will be and if you gain good “followers†(people you move their asses) it’s more likely that the vision will become true.
London Calling » Advertising in 2020 ? a sneak peek from Ogilvy and Acision
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London Calling » Advertising in 2020 ? a sneak peek from Ogilvy and Acision
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Advertising When Consumers Are Most Tired Is More Effective - Advertising Age - CMO Strategy
Read the comments. They have some nice critics about the article.
Advertising When Consumers Are Most Tired Is More Effective - Advertising Age - CMO Strategy
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Advertising When Consumers Are Most Tired Is More Effective - Advertising Age - CMO Strategy
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Oct 17, 2009
Oct 16, 2009
Oct 15, 2009
Climate Change
In this day 15th October 2009, thousands of bloggers decided to join for helping change the
So better than words I decided to post a picture about climate change.
So better than words I decided to post a picture about climate change.
Change global climate change Brian Hayes USA
You can find more pics in Good 50×70
Harvard Business Review Could you turn your ingenious idea for a start-up into an "accidental" success? That's what Dany Levy, founder of DailyCandy, did. Listen to her discuss her adventure with Harvard Business blogger Anthony Tjan, founder of Cue Ball, a... venture capital firm that funds start-ups in the information media and consumer sectors. source: Harvard Business Review
Oct 14, 2009
Oct 13, 2009
Oct 10, 2009
Oct 8, 2009
Oct 7, 2009
Brandchannel | Apple Of Their i: Apple Sues Aussie Woolworths Over Trademark
I understand Apple
But with this measure they are destroying their brand image. The typical Apple consumer don’t like this type of measures, this is more a kind of attitude that Microsoft will have, ok maybe not now a few years ago.
And using as argument the fact that the Woolworths logo will create confusion in the mind of the consumers is a lame excuse, with this argument they are calling the consumers stupid I’m sure that the consumers can tell the difference between the logos.
Brandchannel | Apple Of Their i: Apple Sues Aussie Woolworths Over Trademark
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But with this measure they are destroying their brand image. The typical Apple consumer don’t like this type of measures, this is more a kind of attitude that Microsoft will have, ok maybe not now a few years ago.
And using as argument the fact that the Woolworths logo will create confusion in the mind of the consumers is a lame excuse, with this argument they are calling the consumers stupid I’m sure that the consumers can tell the difference between the logos.
Brandchannel | Apple Of Their i: Apple Sues Aussie Woolworths Over Trademark
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Brandchannel | Woody Harrelson's Fake Vegan Twinkies Star in Zombieland
And about producing a raw vegan Twinkie. Not for the profit but for the brand image.
Brandchannel | Woody Harrelson's Fake Vegan Twinkies Star in Zombieland
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Brandchannel | Woody Harrelson's Fake Vegan Twinkies Star in Zombieland
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Oct 6, 2009
Things that I've watched and read today.
Us Requires Disclosure from Paid Bloggers and celebes on Twitter
Ikea: The Doors - Not bad but it don't amaze. This kind of formula is too used.
California Milk Processor Board: Battle for Milkquarious -
Posted by Peter Feld on October 5, 2009
Ikea: The Doors - Not bad but it don't amaze. This kind of formula is too used.
California Milk Processor Board: Battle for Milkquarious -
Drink milk and get high!!! Now serious drink milk it's good for your health and it cleanse your lungs.
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